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Does Your Brand Have Conversation Starters?
My first post got a lot of attention for its controversial title: “Full Disclosure: I Think Social Media Marketing is BS“. It was not a bashing of Social Media in general, or Social Media for...
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Spectacular Mind-Control In BMW Advertising
Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the...
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Debunking Viral Myths – What Videos Really Share
Anyone interested in the intersection of Advertising and Social should go spend some time on the Most Contagious Content Ranking site. A collaboration between Unruly Media and Contagious, this site...
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The Worst Viral Marketing Of All Times
IT’S NOT HARD TO COME BY MEDIOCRE MARKETING FAILING TO HIT IT IN THE VIRAL CHARTS. Most brand briefs take it for granted these days that “sharing” is a key measure of success, and that making it big...
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